By Christine Nelson
Are you outgoing, reserved, or just random? How about your website? Websites also have personalities, and yours should make the right first impression.
In 1994, there were about 3,000 websites worldwide. Today, we hover at around 1 billion sites. If your business or organization doesn’t have a website (yes, there are some that still don’t), you will be discounted in a competitive market. If your website doesn’t reflect the value you deliver, good luck convincing a visitor that your business is the best choice.
There is no telling the amount of business you may be losing due to a negative first impression of your website (or lack of a website) compared to your competitors.
Great websites attract, persuade and get visitors to take action. Bad websites get bounced.
Let’s look at three major website personalities online today, based on recent data aggregated from Forbes, MarketingSherpa, The Atlantic and Awwwards.
The random, outdated site
It’s not 1998, but some websites still live there. Remember the tiny blocks of copy, blue links and weird cartoon gifs? If a website shows up on a mobile phone in a tiny, unreadable font, it’s dated.
Here’s why you need a new website personality to avoid losing business and future employees.
The reserved traditional site
The traditional site communicates information and gets business done. These sites fit professionals and business owners who realize the importance of an online presence but who don’t need the bells and whistles of cutting-edge design. Traditional sites have the following characteristics that take them beyond beige boardrooms.
The outgoing hipster site
This site is known for taking risks on alternative page design and presentation of information. Imagine a video blog and hand-drawn elements in the design. Alternative photos of staff showcase their interesting personalities.
Hipsters know that a website is a place to get noticed, differentiate and quickly get visitors to request information. They want to attract like-minded customers who value interaction, beauty and speed. Here are a few hip design trends.
If you want a better idea of your web personality, survey your clients and ask them what would make their experience of your website better. If they aren’t even using your website, you’ll know it’s time for an online personality makeover.
Christine Nelson is a senior communications consultant and media strategist with Ingenuity Marketing Group in St. Paul, Minnesota, who has written dynamic copy for websites since 2006. Contact her at firstname.lastname@example.org or @virtualprgrrl.